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Reality Check

The Auction That Set Your 2028 Electric Bill

Every July, a grid operator you've never heard of runs an auction that decides a chunk of what 67 million people will pay for electricity two years later. Data centers broke it. Here's the whole mechanism, with the receipts.

TL;DR

PJM, the grid operator for 13 states and D.C., buys "capacity" — promises from power plants to be available — three years ahead of time. The price was $28.92 per megawatt-day for 2024/25. Then it went to $269.92, then $329.17, then $333.44, then $325, hitting the regulatory cap three auctions in a row. The July 2026 auction still came up 6,821 MW short of what PJM says it needs. PJM's own forecast attributes 94% of its expected load growth through 2030 to data centers. The result lands on your bill as a "capacity" charge, one delivery year at a time: June 2025, June 2026, June 2027, June 2028.

What a capacity auction is

Electricity has two prices. The one you think about is energy: the kilowatt-hours you use. The one you don't is capacity: paying generators to exist and be ready on the hottest afternoon of the year, whether or not they run. In PJM's territory (Pennsylvania, New Jersey, Maryland, Virginia, Ohio, Illinois's ComEd zone, D.C., and parts of seven other states), capacity is bought in a Base Residual Auction roughly three years before the "delivery year," which runs June 1 to May 31.

Generators bid the price at which they'll commit. PJM buys enough to hit a reliability target. Everyone who clears gets paid the clearing price, in dollars per megawatt of capacity per day. Utilities and retail suppliers pass that cost through to every customer in the zone, sized by each customer's share of peak demand. That is the entire mechanism. There's no villain in it. It's just a market that assumed demand would keep growing by a percent a year.

The receipts: five auctions

$28.92
2024/25 delivery year, per MW-day (auction held 2023)
$269.92
2025/26 — a ninefold jump and a new record (July 2024)
$329.17
2026/27 — cleared at the price cap (July 2025)
$333.44
2027/28 — at the cap again (December 2025)
$325.00
2028/29 — at the cap a third time (July 14, 2026)
6,821 MW
Shortfall vs. PJM's reliability requirement in the 2028/29 auction (14.7% reserve margin)
Clearing price by delivery year ($ per MW-day, RTO)
2024/25
$28.92
2025/26
$269.92
2026/27
$329.17
2027/28
$333.44
2028/29
$325.00
Before 2024, the all-time record was $174.29 (2010/11). Bars are scaled to the 2027/28 result.

Why it broke: 32 gigawatts, 94% of it data centers

A capacity price is a scarcity signal. Three things tightened at once. Coal and older gas plants kept retiring on schedule. New supply got stuck in an interconnection queue that takes years to clear. And demand, flat for two decades, turned up hard: PJM's 2026 long-term forecast projects about 32 GW of peak-load growth between 2024 and 2030, and attributes roughly 94% of it to data centers. A hyperscale campus can be built in 18 to 24 months. A gas plant takes four to five years. The auction simply priced that gap.

PJM's own July 2026 release framed the result as "work continues to address growing electricity demand." Translated: the auction procured 138,318 MW, the reliability requirement wanted about 145,000, and the cap prevented the price from going any higher to close the difference.

The cap, and why the numbers wobble around $325

After the 2025/26 shock, Pennsylvania's governor sued and PJM settled: for the 2026/27 and 2027/28 auctions, prices would be collared between a floor of about $175 and a cap of about $325 per MW-day, adjusted each year for the way PJM counts "unforced" capacity. That's why the caps show up as $329.17 and $333.44 rather than a round $325. In April 2026, FERC approved extending the $325 cap for two more auctions, which is the number the 2028/29 auction hit. The cap protects your bill from the price the market wanted to set. It does not add a single megawatt of supply.

When each auction reaches your bill

Capacity charges are paid during the delivery year, so every auction result is a scheduled future bill increase. The timeline for a PJM household:

Two honest caveats. First, capacity is one line of a bill that also carries energy, transmission and distribution charges, and those move for reasons that have nothing to do with data centers. Second, the size of your capacity charge depends on your utility's peak, your zone, and your supply contract, so the same auction produces different dollar amounts in Baltimore, Columbus and Chicago.

What you can actually do about it

Four moves, in order of impact
1. Find the capacity line Look for "capacity," "PLC" or "generation capacity" on your bill or your supplier's rate sheet. Now you know what you're paying for.
2. Shop supply (deregulated states) PA, OH, IL, MD, NJ, DE and D.C. let you choose a retail supplier. Compare against the utility's default rate, not against the supplier's teaser rate.
3. Cut peak-hour use Capacity obligations key off a handful of summer peak hours. Shifting laundry, EV charging and pre-cooling out of 3 to 7 pm is where the charge is actually set.
4. Watch the tariff fights Ohio's AEP settlement makes large data centers pay for 85% of the capacity they request, whether they use it or not. Similar cases are open in other PJM states. That's the policy lever.
The Bottom Line
The capacity auction is the cleanest paper trail from AI data centers to a household bill: a public price, a public shortfall, and a public forecast that names the cause. It's also already decided through May 2029. Nothing you do this summer changes the 2028 number. What changes it is who pays for the next 32 gigawatts, and that is being decided in utility commissions right now.
See what your state's bill did this year — The Data Center Next Door →
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